OzTAM introduces Time Shift Viewing

Friday, December 18th, 2009

Beginning Week One of the 2010 Ratings Survey Year (w/c 27/12/09) OzTam will enhance their TV measurement data to capture more accurate data reflecting modern TV consumption habits. OzTam will introduced three key reporting measurements:

• Live :: viewing of a TV program or content as it is being broadcast

• As Live :: viewing of a recorded television program / content that occurs within the same day (2am to2am) but is viewed at a different time to the original broadcast time.

• Time Shift :: viewing of a recorded television program / content up to 7 days after the original broadcast.

The key driver of these changes is the growth in consumer use of PVRs (Personal Video Recorders) which shifts the time of viewing.

The changes will come into effect on 27th December. Monitoring and post-analysis metrics will need to be discussed with your media planner in order to achieve the most accurate measurement for your campaign.

Satterley appoints Media Decisions|OMD

Friday, December 18th, 2009

Satterley Property Group has appointed Media Decisions|OMD to handle all media buying from November 2009 onwards. Marketforce and Gatecrasher have been appointed as creative agencies sharing property developments.

Radio Survey 8/2009

Friday, December 18th, 2009

Radio Survey 8/2009 results were released last week. The movements are shown below and based on Total People 10+ share:

• Mix 94.5 :: was 17.7 – NOW 15.2 (decrease of 2.5%)
• 92.9 :: was 13.2 – NOW 14.9 (INCREASE of 0.9%)
• ABC720 :: was 9.7 – NOW 11.5 (INCREASE of 1.8%)
• Nova 93.7 :: was 9.3 – NOW 9.6 (INCREASE of 0.3%)
• 96fm :: was 9.8 – NOW 9.3 (decrease of 0.5%)
• 6PR :: was 9.2 – NOW 7.2 (decrease of 1.3%)
• JJJ :: was 7.3 – NOW 7.9 (INCREASE of 0.6%)
• 6IX :: was 5.9 – NOW 5.1 (decrease of 0.8%)