WA Press Readership Snapshot

Wednesday, September 9th, 2009

The Roy Morgan Research company has released the results of the readership survey for the 12 months ending June 2009.

This result is compared with the 12 months ending June 2009. The West Australian Monday – Friday down 46,000 (7.8%), The West Australian Saturday down 73,000 (7.9%) and the Sunday Times down 68,000 (8.3%).

The inserted magazines, STM, West Weekend and Seven Days all saw decreases in readership.

Perth Radio Survey #5, 2009

Wednesday, September 9th, 2009

Survey #5, 2009 Results

• Mix 94.5 – up 1.4%

• 92.9 – down 1%

• ABC720 – up 0.6%

• 96FM – up 0.9%

• 6PR – down 2.2%

• Nova 93.7 – down 0.7%

• 6IX – down 0.5%

Note: Commercial Radio Australia and The Nielsen Company issued a press release on 31 March 2009 advising that quota sampling for the 10-17 and 18-24 demographics would be tested from April 2009 due to concerns raised by the industry over the sample sizes for both age groupings in Surveys 1 and 2 of 2009. Read the press release here. Strong caution continues to be issued against comparing 2009 surveys with 2008 surveys due to significant changes in research methodology.